Watch out! The King is Coming!!

Burger King Corp. Extends Brand Presence Through Licensing Deals

Iconic "King" To Be Featured On Branded T-shirts and Loungewear Brokered by Broad Street Licensing Group

MIAMI, Nov 03, 2008 (BUSINESS WIRE) -- Burger King Corp. (BKC) announced today a series of licensing arrangements brokered by Broad Street Licensing Group. In an effort to further increase BURGER KING(R) brand awareness and broaden the presence of the iconic "King" character, various licensees of Burger King Corp. will soon launch a line of BURGER KING(R) branded T-shirts, an exclusive collection of men's sleepwear and loungewear, and government operated and authorized instant lottery tickets and merchandise.

"Through our licensing relationships, Burger King Corp. has the opportunity to reach our audience through new channels," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "Through our licensees, BURGER KING(R) branded apparel and snack products, provide our customers with new ways to interact and connect with the brand."

BURGER KING(R) branded T-shirts, produced by Mad Engine, will be available in time for the 2008 holiday season. An exclusive line of branded men's sleepwear and loungewear produced by Exquisite Apparel, featuring the one and only "King" character will be available in spring 2009. Both apparel lines will be distributed to mass merchandisers along with department and specialty stores throughout the United States.

Existing licenses include a line of BURGER KING(TM) snack chips produced by The Inventure Group as well as a series of greeting cards, which feature the "King," produced by another licensee of Burger King Corp., Andrews McMeel Publishing.

I'd PAY to see a video of the Burger King being beheaded and dying a horrible, gory death!

tohostudios wrote:

I'd PAY to see a video of the Burger King being beheaded and dying a horrible, gory death!

i bet you will go out and get one of those snazzy new shirts when they are available

HAIL TO THE KING!!!

Alex

I HATE the BK King.

Talk about a creepy persona...

Besides, Jack could kick his lame ass!

HAHAHA!

What is your obsession with the king? Is it just the king himself or do you like Burger King as well?

...He's watching you....

tohostudios wrote:

Besides, Jack could kick his lame ass!

Wendy could take both of em.

spectrefate wrote:

That just verifies that the King is creepy. I forwarded that pic to others and they all agree with me.

LMFAO!!!!! Now that is funny

I think the King is hilarious. That reverse pick pocketing commercial is awesome!

I love that Shining gif

HAHA!!! This is one of the best threads ever! I love the king cause he has that look on his face like yep - i am going to get you

Plus its amusing to see how many situations you can put The King into. I like BK ok but The King rules. I am going to get a shirt when it comes out...

Alex

Speaking of all this marketing crap, Repulse and I were watching Catch 21 on the Game Show network the other day, and the tokens they had are "Burger King power tokens" or some shit like that.

The cards they use on that 21 show have KRAFT ads on them as well. Marketing is EVERYWHERE.

wait until BK rolls out The King Lingerie for that special someone

Alex